The name Anantvaa (अनन्तव) is inspired by the Sanskrit word “Anant”, meaning eternal or infinite. The poetic suffix “vaa” adds a graceful, feminine flow. Although written as Anantvaa, it is pronounced "Anantv" (अनन्तव) — reflecting the soul of strength, heritage, and boundless beauty.

At Anantvaa, we bring you handcrafted pieces that carry the essence of desert royalty, vibrant prints, and modern-day comfort. Our artisans pour their skill and stories into every thread. This isn’t just clothing — it’s a statement of culture, confidence, and class. Thank you for being a part of our story.

Hi, I’m Khushi Soni, the founder of Anantvaa.

Anantvaa wasn’t born in a boardroom.
It started in a small corner of my room — with a big dream:
to bring back the charm of our Indian roots through timeless ethnic wear.

I've always believed that ethnic clothing is more than just fashion.
It’s emotion. It’s identity. It’s culture woven into fabric.

Whether it’s a kurti your mom wore or a dupatta passed down through generations — desi wear carries stories. And Anantvaa is here to keep those stories alive.

At Anantvaa, we design pieces that blend ethnic elegance with everyday comfort,
so you can carry a bit of your roots — wherever you go.

If you’ve ever worn desi wear and felt a quiet kind of pride…

Welcome to Anantvaa. You already belong here.